Maria Semedo is results driven and entrepreneurial in developing markets. Maria is an experienced manager, commercial sales and business developer with more than 15 years of experience. She attracted and retained high profile clients and increased sales revenue gradually and consistently over twelve years. Maria developed her career on High-End Urban Design products and services, representing brands from Germany, Italy, USA and Belgium locally, cooperating with talented architects and engineers in a B-2-B environment. Possessing a proven ability of successful sales, business development and also skilled in optimizing team potentials, her responsibilities included defining and ensuring implementation of the commercial strategy for the market, initiate and manage commercial negotiations with potential and key customers, represent the company in discussions with government authorities, customers and providers, ensuring compliance with the objectives, supervise performance indicators , recruitment and training teams. Currently Maria is an innovation manager at ISA, Intelligent Sensing Anywhere. She develops strategic alliances with industry and academia, within the internationalization, innovation and valorisation strategies. Also, she works as a consultant analysing start-up projects for a Business Angel Company. She was a co-founder at Metablue, University of Porto Spin-off Company focused in technology transfer, design, development and manufacture of medical devices for diagnostics. She also worked as a project manager at City University incubator; helping early-stage high-growth start-up businesses to prepare for investment. She was responsible for technology profiling, recommendations on market viability of inventions (supported on research and validation with end users and third parties) and go to market strategy. Apart from being an accountant, previously she has worked as Public Relations. Her responsibilities were to enhance and protect the company's reputation and image, by developing PR strategies to promote keratoplasty surgery and develop communication between patients and the clinic. After finishing a first degree in Business Administration & Accounting, she is mastering Innovation and Technological Entrepreneurship at the University of Porto, Portugal. She is also a fully qualified Chartered Accountant and a Certified Pedagogical Trainer.

Industry Experience

Life sciences; Consulting


Business Development; Business Planning; Health; Life cycle assessment; Technology Assessment; Technology Commericialization

Universities Mentored For

Indian School of Business, Rice University

Maria Semedo

Smart Ventures SGPS, SA

Lisbon, Portugal

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