Dr. Mary Spaeth teaches entrepreneurship at Texas State University in Austin Texas. She is also President of Transmera AB, based on the Mjärdevi Science Park in Sweden, specializes in entrepreneurship, technology commercialization, and international market strategy. She served as director of marketing for the Northwestern University/Evanston Research Park, Executive Vice President of ANGLE Technology, and as the executive director of the East Sweden Development Agency. In the United States, Mary has taught at Southern Methodist and Loyola Universities as a full time lecturer in English, and as adjunct professor in Marketing Communications at National Louis University in Chicago. She has taught entrepreneurship and business development as adjunct faculty at Linköping University in Sweden, lecturer in Corporate Entrepreneurship at the University of the West of Scotland, and innovation and technology management at the Royal Institute of Technology in Stockholm. Mary has started and managed three companies, including an advertising agency in Chicago and a technology commercialization management firm in Sweden through which she assists companies and governments on questions regarding new business development. She serves on the board of advisors for the Swedish Academy of Realist Art, for the Institute of Arts Entrepreneurship in Chicago, and for Scrive, an e-contracting start-up in Stockholm, and is a member of the board of directors for the Swedish Fulbright Commission. Mary has a BA in Creative Writing and an MA in literature from SMU in Dallas, an MS in international child studies from Linköping University and an Masters in Philosophy in Business from the UK. She holds a PhD in business with a specialization in entrepreneurship in the creative industries from the University of the West of Scotland.

Industry Experience

University education; research parks; Consulting


Business Development; Economic Development; Education; Licensing; Life sciences; Market Assessment; Technology Commericialization

Universities Mentored For

Indian School of Business, Rice University

Mary Spaeth

Transmera AB

Stockholm, Sweden

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